Content Design + Writing
UX Strategy
*Former Content Designer at Best Buy
Content Writing (coming soon)
Creating instructional content and collaborating on the navigational hierarchy for Responsive.ai's new Learning Center.04
Usability + Navigation
Simplifying the information architecture to help decrease cognitive load and make shopping easier on Best Buy's eCommerce site.01
Voice and Tone
Developing copy style guides for Bowerhouse (formerly Colony Digital).03
02
IA + Content Strategy (coming soon)
Improving the information architecure and content design to enhance findability for PS5 accessories, simplify the flow of information and align on business goals.Intro
I’m a Content Designer who loves to make things simpler and easier to use through my writing. Over the past 3-5 years, I’ve helped shape user experiences by blending strategy and creativity, with a focus on what truly matters—people. With a background in design and a passion for collaboration, I like approaching new challenges with empathy, curiosity, and a sense of play. I’m constantly learning, growing, and excited to make an impact.
Work
Below are a few case studies that outline the problem I was trying to solve, my approach, and outcomes.
CV
I've worn many hats in my writing career, going between retail, marketing, fintech, and real estate. From concise interface copy to conducting in-depth interviews, I've done a bit of everything. My background in visual art, agricultural science, and passion for human-centered design helps me bring a fresh perspective to everything I write.